Meridian Gulf Freight was quoting 80 shipments a day. Their ops team was spending the first 3 hours of every morning just reading emails before a single price could be calculated.
Meridian Gulf Freight had built a solid reputation as a mid-size freight forwarder operating between Dubai, Jeddah, and Mumbai. By early 2025, their commercial team was handling between 80 and 120 quote requests a day, a good problem to have, until it wasn’t.
The volume had outgrown the team’s capacity to process it. Each inquiry came in differently: some as clean spreadsheets, most as free-form emails, many as forwarded WhatsApp threads with voice notes attached. Before any pricing could start, an operator had to read every message, extract the relevant shipment details, figure out what was missing, go back to the client, wait, get the answer, and then start keying data into their TMS and rate sheets.
The operations manager, Faisal Al Hammadi, put it plainly in our first meeting: “We’re sending 60% of our quotes after 2 PM. By then, half the clients have already moved on.”
We spent the first two weeks mapping how Meridian’s team actually processed quotes, not how the process was supposed to work, but how it really worked. We identified 14 distinct data fields their TMS required for every shipment. We audited 3 months of inbound email threads to understand how clients typically phrased requests and where the gaps most commonly appeared.
From that, we built a private AI dispatcher integrated directly into their email inbox and WhatsApp Business line. The system reads every incoming request, extracts all 14 required fields, detects missing data, sends a targeted one-message clarification in English or Arabic, and populates Meridian’s TMS automatically once the data is complete. It then drafts a quote reply for operator review, formatted to Meridian’s standard template, with all figures pulled from their live rate cards.
The entire build took 6 weeks. The dispatcher went live on 3 March 2025.
The most visible change in the first two weeks was where the operations team’s morning began. Instead of opening 40 emails and deciding what to read first, operators arrived to a queue of structured, pre-populated quote drafts ready for review. The inbox was no longer the start of the process, it was already done.
Faisal’s comment at the 30-day review: “My team is quoting by 8:30 AM now. Before, we weren’t even finished reading by then.”
Korvax engineers AI automation systems for ambitious businesses across the UAE and GCC, from WhatsApp AI chatbots to enterprise workflow automation, all built to deliver measurable ROI.
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